"Knutte", a punk guy I was in love with (unhappily) when I was fifteen, told me he refused to wear advertising. I wonder if he's escaped Kitty. Even I own a pair of Hello Kitty socks. (A birthday present from my mum). But I do wonder. Who the f*** is Kitty?
In almost every shop I've been lately there are clothes, wallets, pens etc. with the Hello Kitty logo. What worries me is that people just buy these items because they are available. What if Kitty is a murderer? Luckily she isn't, but I had to google her to find out what she's all about. A Japanese animation. Fair enough. I doubt though that most people who wear Hello Kitty T-shirts/socks/knickers or write with a Hello Kitty pen have ever seen an episode of the animation.
This got me thinking. I could probably attract people to buy my novel, Punkindustriell hårdrockare med attityd, by producing products with the book logo. It was actually my brother's idea with the top (the image on the top is the same as my book cover). I only had two of them especially made to wear when I go to book fairs etc. But every time I wear the top someone asks me where they can buy it. It would be free advertising for me.
The only downside is that I don't own the copy right of the image. It belongs to the designer Ida Branzell Rosén and I can't thank her enough for making such a brilliant image. It would be weird if people walked about with the image of my book cover and not even knowing where the image came from ... So next time you buy a Hello Kitty T-shirt think about if you really want to be a walking advertisement for something you're not passionate about. (Apologies to all true Hello Kitty fans.)