As I don't have a new book to promote yet I might as well promote some other people ...
Click here to read my poet friend Chris's blog The Daily Whale. Now the interesting thing about this blog is that I didn't know that it existed until I happened to see a post on Facebook a couple of weeks ago. In his latest blog post Chris confesses that he's not very good at self-promotion, hence me being oblivious of his blog. He had my blog on his link list though which made me very happy.
Most people find self-promotion very hard. Publishers and agents do their bit, but you also have to do your own bit ... If you don't have a publisher and/or an agent yet it's even more important.
One author who's very, very good at self-promotion is Isabel Ashdown. She's written a blog post called Twitter Confessions, and she says "for every shameless plug I make, I do two more tweets to others/about others." That's very fair I think.
What goes around comes around. I sometimes blog about other peoples' blogs or books and I believe this is indirectly a way of promoting myself. It's great to discover a link to your own blog on somebody else's blog!