Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, 15 October 2010

Who the f*** is Kitty?

"Knutte", a punk guy I was in love with (unhappily) when I was fifteen, told me he refused to wear advertising. I wonder if he's escaped Kitty. Even I own a pair of Hello Kitty socks. (A birthday present from my mum). But I do wonder. Who the f*** is Kitty?

In almost every shop I've been lately there are clothes, wallets, pens etc. with the Hello Kitty logo. What worries me is that people just buy these items because they are available. What if Kitty is a murderer? Luckily she isn't, but I had to google her to find out what she's all about. A Japanese animation. Fair enough. I doubt though that most people who wear Hello Kitty T-shirts/socks/knickers or write with a Hello Kitty pen have ever seen an episode of the animation.


This got me thinking. I could probably attract people to buy my novel, Punkindustriell hårdrockare med attityd, by producing products with the book logo. It was actually my brother's idea with the top (the image on the top is the same as my book cover). I only had two of them especially made to wear when I go to book fairs etc. But every time I wear the top someone asks me where they can buy it. It would be free advertising for me.

The only downside is that I don't own the copy right of the image. It belongs to the designer Ida Branzell Rosén and I can't thank her enough for making such a brilliant image. It would be weird if people walked about with the image of my book cover and not even knowing where the image came from ... So next time you buy a Hello Kitty T-shirt think about if you really want to be a walking advertisement for something you're not passionate about. (Apologies to all true Hello Kitty fans.)

Tuesday, 16 March 2010

What do teenagers do in their spare time?

Yesterday I ran a creative writing workshop for Young Adults at Hove Library called "It's raining words". Only one teenager turned up, so in the end we opened it up to all ages and got two more participants: one 56-year old and and one 29-year old. The girls from the study support team joined in as well so in the end I had five people in the my workshop.

Despite the low number we all had great fun. Matt - the teenager wrote about a woman who lost her watering can in the library due to library staff knocking on her door telling her that her books were late ... He's 13 and it was the longest story he'd ever written and he seemed very pleased with it. He also wrote a brilliant two-line poem inspired by the old saying "It's raining cat's and dogs." The adults were equally productive and I was pleased that my exercises sparked their imagination.

Now my question is: Why did the teenagers not turn up to a free creative writing workshop?

*Not the right marketing?
A couple of months ago a leaflet went out to school children about different activities during the Aqua Festival (which my workshop was part of.) Bookings had to be made by phoning or emailing a third party (not me, not the library, but the person organising the festival) Posters and flyers went up in the library, but again pre-bookings had to be made by contacting a third party. It was also advertised on the council website and the library website.

A flyer can be seen by clicking here.

The theory me and my colleagues have is that teenagers don't want to book things in advance, they prefer to drop in on the day, so at the last minute we put a "drop in"-banner on the posters in the library.

*Not the right age group?
Teenagers is a tricky age group. Before I was sixteen I was too shy to do anything. And if you don't have any friends who want to come along it can be very difficult to go to something on your own. At that age writing could also be something that feels very private and they might be afraid they have to read out what they've written. (I wanted to do a creative writing project as my final exam work when I was 19, but decided not to do it when my teacher said I might have to show it to other people ...)

*Not the right time and place?

I can understand that if you have spent all Monday at school you might not want to come to the library, sit down and do something that almost feels like school. Not that many teenagers go to Hove Library anyway, but when the library ran a drawing manga workshop a while ago about ten teenagers turned up, so that was obviously more cool ... (on that occasion you could sign up directly in the library)

To make me feel better, any other ideas about why teenagers didn't turn up are most welcome! :) :) :)

As I've put in quite a bit of time in preparing this workshop the library managers suggested that I do it again, but that we ask a specific class to come in during school time. A break from ordinary lessons is often welcome. The talks I've done in classes during school time in Sweden have been very popular and successful.

I'm also open for doing the workshop at other venues, so please contact me if you know anyone who's interested.

Monday, 13 July 2009

Welcome to my blog

I've been keeping two blogs since 2006:

LivingLollo (My Swedish blog at blogg.se)

and

Lou Ice (My poetry site at Myspace)

The reason I'm starting a third blog here is because I read literary agent Rachelle Gardner's blog:

"I DON'T want to see in your proposal, "I am willing to start a blog and join social networks to market myself."

I DO want to see: "I've been blogging for a year, with my readership growing steadily. I use Facebook and Twitter to create relationships with potential future readers of my books, and to drive people back to my blog. I'm currently making contact through the blog and social networks with several hundred (or several thousand) people a day."

I took this blog post of hers quite seriously. It's time for me to become more serious than I am already :=). Thanks to the writing coach Johanna Wistrand for the link!

By reading this blog you'll find out what it's like being an acknowledged novelist in Sweden, but dreaming about making it in the U.K. My aim with this blog is to maintain a healthy balance between writing and life.